The Joe Humphries Memorial Trust and their patron Martin Johnson were among the special visitors to Leicester Tigers matchday on Sunday, 7th December 2014.

An official club charity for 2014/15, the Joe Humphries Memorial Trust promotes awareness of and education to help reduce the incidence of SADS (Sudden Arrhythmic Death Syndrome).

In 2012, Joe Humphries from Rothley in Leicestershire became one of the young people (aged 12-35) who lose their lives to SADS at the rate of 12 every week - that's 635-plus every year in Britain alone.

This staggering statistic has inspired family and friends to set up the Joe Humphries Memorial Trust, with rugby legend Martin Johnson as patron.

The Trust promotes research into, and awareness of, SADS as well as education and training for young people and those who live and work with young people, into how to react to unexpected life-threatening situations; and inspire young people to fulfil their potential and develop their talents.

Former Leicester captain Johnson said: "It is a cause close to me because I have known Steve Humphries and his family for a long time but SADS affects so many young people and their families, and we want to avoid these tragic deaths. The Joe Humphries Memorial Trust is working hard to raise awareness of SADS and to help in providing training and education so people know how to respond."

The Trust held a matchday collection and had a stall in the Tigers Christmas market to distribute information about SADS and their work, while recipients of the Trust's Inspire Awards also shared in matchday at the Tigers.

The matchball was delivered on behalf of the Trust by Luke Wills, and Owen Wills ran out with the teams as matchday mascot in front of a 22,000-strong crowd at Welford Road.

SADS is a group of lethal heart conditions that can cause cardiac death in young people. These conditions can be treated and deaths can be prevented.

"It is easy to underestimate the value of a young person until that young life, so full of potential and goodness like Joe, is taken without warning. Sadly, we are just one of a growing number of families who have been affected in this way. No one should have to endure such pain and grief," says Joe's dad and chair of JHMT, Steve Humphries.

Thank you to all the supporters who gave generously to the Trust collection.